Rising Corp will invest 60 million yuan (US$7.9 million)
annually to upgrade servers nationwide and partner with banks,
brokers and online game firms to provide a more secure password
protection to computer users, the Beijing-based anti-virus firm
said yesterday.
Rising aims to differentiate itself from rivals through the new
services to capture a bigger market share in the growing Chinese
Internet security industry which is worth 1.2 billion yuan in 2007,
industry insiders said.
Rising has already upgraded 300 servers and the servers will
automatically "push" the latest update content to users' Web-linked
computers through its newly-launched flagship product Rising
Antivirus Personal Edition 2008.
"The traditional anti-virus product is defensive and our vision
is active. Previously, virus often infected computers only because
users forgot to update virus definition," said Mao Yiding, Rising's
vice president.
Meanwhile, Rising allows users to put key programs such as
online banking or a game in a list, whose account and password
information will be protected at a higher security level via
cooperation with the program developers, the first time this has
occurred in the domestic anti-virus industry.
Rising has cooperated with 70 game firms, 30 brokers, banks and
popular instant message service providers like Guotai Jun'an
Securities, GF Securities, China Merchant Bank, MSN and QQ,
according to Mao.
"Rising is still the No. 1 in the market but rivals are growing
rapidly," iResearch Inc said in a recent note.
In July, Rising's market share in China by user coverage was
36.7 percent, followed by Kaspersky's 33.3 percent and Qihoo
Safe360's 31.9 percent, according to iResearch.
New kinds of computer viruses keep appearing. In 2006, Rising
detected 230,000 kinds of viruses. In the first half of this year,
it detected 130,000 kinds of viruses. The newly detected viruses
from 2006 to 2007 will outnumber the combined figures in the
previous 10 years, according to Rising.
In 2007, China's Internet security market revenue was worth 1.22
billion yuan, a 16-percent growth year on year, and the figure is
likely to hit 1.7 billion yuan in 2010, according to iResearch.
(Shanghai Daily October 18, 2007)
