Cultural exchanges and marketing promotion

Fang revealed that during the book expo, CIPG will launch a series of events to expand the influence of its publications. A promotion seminar for "Xi Jinping: The Governance of China" and a launch ceremony and photo exhibition for "Shared Memories of the U.S. and China: The Pacific War Against Japanese Aggression" will be held at BEA’s China Pavilion.

The total print run of "Xi Jinping: The Governance of China" has approached 4.5 million since multilingual editions were published last September, becoming an important window for overseas readers to get a better understanding of Xi Jinping's thoughts on governing the country, said Fang.

"During the expo, we will invite government officials, experts on China issues, and representatives of Chinese institutions in the United States to deliver speeches, and we will encourage foreign media to cover the activities."

Meanwhile, a readers' forum and launch ceremony for the English edition of "I Am from Xinjiang on the Silk Road" in the China Books section of Amazon.com will be hosted by the China International Book Trading Corporation and New World Press in the digital publishing exhibition zone of the China Pavilion.

The Foreign Languages Press will also launch the book series "Decoding the CPC," Fang added.

Copyright exports and Chinese culture 'going global'

Fang stressed that as the largest foreign language publishing house in China, CIPG has been mainly focused on international copyrights. In 2014, CIPG granted 573 copyrights to 24 countries and regions across the world, an increase of 12.13 percent over the same period of the previous year. A total of 409, or more than 70 percent, went to developed countries like the United States, Germany, Canada and France.

"Over the past 10 years, CIPG has published more than 5,000 multilingual book titles, an average of 1.3 per day; 3,873 copyrights, an average of more than one per day, have been registered covering more than 180 countries and regions."

According to Fang, readers hope to know more about contemporary China in the fields of politics, economy and culture. "That means there are still not enough books on these subjects, so that is the direction for our future efforts," said Fang.