BMW Art Car

BMW China Culture Engagement

In China, BMW also has been dedicated to promote exchanges between different cultures via activities that embody the essence of regional culture for years. Promoting cultural exchange, popularizing the arts and improving levels of cultural knowledge are clear indicators of BMW's long term commitment to the Chinese market.

"The partnership with the National Museum is a good example of BMW efforts in promoting social and cultural responsibility," as Olaf Kastner said: "In the future BMW will continue to play an active role in promoting cultural dialogue."

Since 2007, BMW initiated the BMW China Culture Journey helping to protect China's intangible cultural heritages, which has explored and raised awareness for over 100 cultural relics in 10 provinces and autonomous regions, and did allot donations to over 35 cultural heritages in greatest need.

Besides, in the past four years, BMW has continuously sponsored the Liaoning Ballet Troupe and put on BMW Culture Night performances in major cities in Northeast China in a bid to carry forward classic art, actively promoting the popularization of ballet dance in China and enhancing public understanding of the Liaoning Ballet Troupe. As the BMW Culture Night gains a growing public influence, BMW and the Liaoning Ballet Troupe have jointly brought the BMW Culture Night to Beijing to share with the Beijing audience the classic charms of ballet art in 2010.

BMW also attached great importance to support contemporary art. BMW has launched ArtPower 100 with ArtValue Magazine for two years, acknowledging art figures who have exerted significant influence upon China's contemporary art and also made great contributions to the development of future arts. The ArtPower 100 unveiled a list consisting of 100 artists, managers of galleries, auction firms and art museums, as well as art organizations, art sponsors and brokers. Besides, BMW also launched, in November 2010, BMW Supporting Program for Contemporary Young Artists, designed to discover and sponsor outstanding young artists in China, encourage them to persist in their art dreams and inject new blood to the development of contemporary art in China. According to the plan, BMW will provide the selected artists with one year of assistance to their artistic work through providing art funds, sponsoring personal art exhibitions and publishing personal albums.