The upcoming China Content Broadcasting Network 2011 (CCBN 2011) will kick off at China International Exhibition Center from March 23 to 25, showing off latest 3D and HD TV contents as well as new developing of radio programs.

At Monday's press, the organizer unveiled the whole exhibition plan, including displaying, seminars and even overseas lectures. One highlight of the expo will come from CCBN Creative Design Competition, a competition featuring various booth designs at this year's Shanghai expo.