The MTV End Exploitation and Trafficking (EXIT) program returned on Valentine's Day, with a new music video When Will I Feel Love by Best Coast lead indie queen Bethany Cosentino and her band Black Iris.

The music video, broadcast on Feb 14 via MTV Channel, shows a young girl being seduced with a ship made of gold and lipstick, but it turns out she is actually sold into slavery and prostitution.

The video has been available for download via iTunes since Feb 15. The profits will be used to help victims of human trafficking. It is MTV EXIT's fourth music video, after collaborations with Radiohead, Muse and The Killers.

Chinese netizens have also launched a program at Sina.com to help save children who are trafficked into begging.