Established Chinese director Gu Changwei, a cinematographer in Chen Kaige's "Farewell My Concubine" in 1993, started to shoot a documentary on reducing people's discrimination toward HIV/AIDS Sunday.

The film, tentatively called "Mo Shu Xing Dong," or "Magic Move", depicts how people infected with HIV/AIDS are leading their lives in society. A person infected with the disease offers to work for Gu's film "Mo Shu Shi Dai" or "Magic Age" and the change takes place.

A survey conducted by the Chinese Center for Disease Control and Prevention (CDC) in July showed almost half of ordinary people and 25 percent of medical workers still discriminate against HIV/AIDS sufferers in China.

"I hope more organizations and companies will take part in the activities aimed to stem the spread of HIV/AIDS and eliminate the discrimination", said Gu.

He said, love and sincerity would bridge the gap between the public and people infected with HIV/AIDS.

Yin Li, vice minister of health, said the documentary was expected to increase people's knowledge about HIV/AIDS.

The documentary is part of China's efforts to disseminate the knowledge of HIV/AIDS as the World AIDS Day is coming. It falls on Dec. 1 and the theme for this year is "Universal Access and Human Rights."

China had reported more than 290,000 HIV/AIDS cases by May this year, including 90,000 AIDS patients.