Actress Yao Chen showed up at a press conference for Love in Cosmo (Yaobai de Hunyue) and opined: "Fashion is not all about weird clothes. Fashion is more like a way of life. It is not only dressing and styling."

The movie, sponsored by Chinese fashion media group Trends, is like The Devil Wears Prada. Yao's role is like a sad Andrea Sachs, tortured by her editor-in-chief, Miranda Priestley, and by two men who are competing for her affection.

She said many metropolitan women were like her role in the movie: They have to work hard to satisfy their material needs, while their love lives are unstable. Even so, Yao added, "the movie is different from real life".

Talent show winner Chris Lee Yuchun also showed up with a red bling-bling T-shirt, saying snow gave her inspiration for the movie's musical score.

Fashion designer Mary Ma Yanli, whose role is the "devil in Prada", also showed up at the press conference, saying she enjoyed being the devil.

"I am so overwhelming in the movie: I throw stuff randomly on the ground, and just walk away. Of course, Yao has to pick it up."