It costs 3.5 million yuan (US$437,000), goes from zero to 100
kilometers-an-hour in less than five seconds and is one of the most
desirable cars on the planet. But in a city infamous for its
gridlocked streets just what is the point of owning a
Lamborghini?
In the Chinese mainland's richest and arguably most
fashion-conscious city of Shanghai the appetite for supercars is
growing. The problem is, with a downtown street layout approaching
its 100th birthday, there's little chance of owners putting such
exotic vehicles through their paces.
"I mostly just use it to cruise around at the weekend or at
night when the roads are a bit quieter," said Fang when talking
about his two-month-old Lamborghini Gallardo. "If I take it out I
generally take it straight back home because I don't want to leave
it anywhere and if I do when I come back it's always surrounded by
people and has finger marks all over the windows."
A high flyer in Shanghai's real-estate market, Fang who doesn't
want to disclose his first name, owns another six cars including a
convertible Porsche and a Mercedes SL.
"I used to have a Ferrari, too, but someone crashed into me at
traffic lights and after that I sold it," he said.?
Despite its sporting pedigree, Fang admitted his Italian
supercar which, fortunately for him, has adjustable suspension so
he can get it into his garage without scraping the nose has seen
little high-speed action.
"The only place you can drive it quickly is to the airport at
night when it's not too busy," he said, referring to the Pudong
expressway which has a speed limit of 100 kmh.
In the city the limit is 60 kmh but traffic rarely moves that
fast and even on the country's fastest roads the limit of 120 kmh
is only a little over a third of the car's true capability.
Shanghai's F1 track could offer a high speed oasis were Fang
looking for somewhere to give the accelerator pedal free reign but
he concedes the car's performance was not really what he bought it
for.
"I've never taken it to the track," he explained. "The most
important thing is that it's a good-looking car. I keep it in my
garage at home, I wash it myself and it's a big boy's toy. I like
it and I can afford it so I bought it. There's no point making
money if you can't enjoy it."
It is a mantra Shanghai's wealthy are increasingly keen to
follow and one car manufacturers are more than happy to
indulge.
Last year Ferrari delivered 82 cars to customers on the mainland
-- just 42 were imported between 1993 and 2004. By March this year
the company reported it already had a 50-name waiting list for
deliveries to the mainland.
Sister company Maserati is experiencing similarly impressive
growth and expects to double sales from 70 in 2005 to 140 this
year.
The pair now have a network of 11 dealers in China covering not
only Shanghai and Beijing but also cities such as Guangzhou,
Chengdu, Chongqing and Xiamen.
According to Virginia Killory, Ferrari's communications manager
in Shanghai, customers are offered a "Corso Pilota" race-track
driving course, a chance to vent the frustrations that arise when
your six-speed and 700 horse-power car rarely gets out of third
gear!
"We run courses to teach customers how to drive their cars
safely and also to give them the opportunity to indulge in the kind
of driving experience they cannot have on the public roads," she
said.
German company Porsche, whose latest Carrera GT retails at an
eye-watering 6.8 million yuan (US$850,000), also sees the Chinese
market as one ripe for exploitation.
Shifting just 390 cars on the mainland in 2004, sales last year
took off, more than doubling to 857. By the end of this year
Porsche plans to have 20 dealerships across the country.
But, as some have painfully discovered, the reality of owning
such cars does not always live up to the fantasy. Shanghai
restaurateur Dong Rongting ordered his 3 million yuan (US$370,000)
Ferrari more than three years ago and has been embroiled in legal
action ever since.
After successfully suing the dealership for its delayed delivery
of the car, which arrived a full year later than promised, and
receiving 1.7 million yuan (US$212,000) compensation, Dong has
since taken the dealer to court a second time claiming the car does
not run properly.
Declining to talk to China Daily yesterday for "legal
reasons," one thing is clear: Dong's high-octane dream has been a
big disappointment.
(China Daily June 2, 2006)