China is experiencing rapid growth in its outward foreign direct
investment (FDI), but many challenges lie ahead, says Karin
Finkelston, mission director of the International Finance
Corporation (IFC) in Beijing.
According to IFC, China's total outward FDI averaged more than
US$3 billion over the past five years, a level comparable with
Ireland and South Korea.
The new momentum is a result of a massive increase in
South-South FDI.
FDI from developing countries is gaining importance with its
total flow rising from US$16 billion in 1990 to nearly US$100
billion in 2000, before it settled down to about US$45 billion in
2002. It has remained at this level over the past two years.
Chinese companies have established operations in both developing
and developed countries.
Statistics show that in 2002, the sales of Chinese companies
operating overseas totalled US$77.2 billion.
In 2004, more than 2000 Chinese mainland companies were
operating overseas. And outward FDI totaled US$3.6 billion
(excluding computer giant Lenovo), with accumulated FDI reaching
US$37 billion.
China has become a leading outward investor among developing
countries, yet its level remains small compared to major global
players, said Finkelston.
Although China's relative production advantages in electronics,
home appliances, and telecoms equipment are increasing globally,
overseas Chinese investment concentrates on manufacturing, trade,
trade services and construction, she adds.
Commenting on the investors, she says mainland shareholding
companies and private companies are stepping up their investment,
but large state-owned enterprises (SOEs) account for the bulk of
investment.
Statistics show in 2003, about US$2.1 billion of outward FDI
came from large Chinese companies under the State-owned Asset
Supervision and Administration Commission of the State Council,
accounting for 73.6 per cent of the year's total. The other 26.4
per cent -- or US$750 million -- was invested by companies at
provincial level.
Beijing and the nation's coastal cities were the second major
overseas investors after the large SOEs under the central
government.
Chinese companies are facing tough challenges to make outward
FDI, says Xing Houyan, a researcher at the Overseas Investment
Research Centre under the Chinese Academy of International Trade
and Economic Co-operation.
First of all, there is a misconception that only strong
companies with advantages in this field can go out of the country.
Actually companies with an average performance can also do so to
improve their structure and diversify their operations, Xing
said.
With a modern mindset, Chinese overseas investors should avoid
blindness in their investment decisions, which at present is the
biggest problem for Chinese mainland outward foreign direct
investors, Xing adds.
Many mainland companies have no clear strategy for the operation
and development of their overseas branches. Cooperation between
mainland headquarters and overseas outlets is very poor. All these
facts have hampered the globalization of these firms, according to
the researcher.
Besides the lack of strategies, mainland outward investors also
fall short in terms of accurate market information, Xing said.
This point was also echoed by Finkelston from the IFC. "Chinese
companies have limited knowledge of investment strategies and they
need systematic advice," she said.
Many mainland companies, especially private firms, do not have a
deep comprehension of the laws and rules in overseas market. Nor do
they understand the industry operation, which brings more risk to
their investment, Xing added.
"These firms need to make full use of organizations such as
legal agencies and consulting agencies to get information about the
global market," Xing comments.
China's outward FDI should also be aimed at restructuring their
resource and production elements.
According to a survey by the Chinese Academy of International
Trade and Economic Cooperation, most Chinese overseas investors do
not pay enough attention to the destination as they do to
transferring extra productivity and lowering costs.
"This contradicts the traditional FDI concept and the basic rule
of business operation under the market economy system," said
Xing.
Moreover, Xing points out that the Chinese investors should
develop a strong consciousness of intellectual property rights
protection.
In the recent years, more than 100 famous Chinese brands have
been registered by overseas competitors.
For example, Hisense, a famous mainland electronics brand, was
registered in Europe last year by an overseas competitor.
Many firms will suffer if they fail to develop an awareness of
intellectual property rights.
(China Daily April 24, 2005)