Home / News Type Content Tools: Save | Print | E-mail | Most Read | Comment
Nielsen/NetRatings Licensed to Track Chinese Web Trends
Adjust font size:  ZoomIn ZoomOut
Acnielsen Ltd., a world leading market research company, announced yesterday that the Chinese government has granted its subsidiary Nielsen//NetRatings approval to conduct Internet tracking research in China.

Nielsen//NetRatings, invested by NetRatings, Nielsen Media Research and ACNielsen, is the first foreign firm to get such a license to measure Chinese Internet consumer behavior.

The approval, analysts said, indicated the further opening of China's market research field.

"This marks a watershed for Nielsen//NetRatings' service in Asia and at a global level," said Bill Pulver, president of ACNielsen eRatings.com. "It means we are the only Internet research company with our finger directly on the pulse of Web trends in the world's most populous nation."

To comply with Chinese regulations and localize its services, Nielsen//NetRatings has formed a partnership with a Beijing company to develop and test software.

"The Asia-Pacific region is set to become the engine for growth in global Internet access and usage over the next few years," ACNielsen said in a press release. "China will spearhead this trend, which attracts ACNielsen."

The company said Nielsen//NetRatings tracks in real time the entire spectrum of Internet user behavior: who is online, where they are going, what banner ads they're viewing and clicking on and how much time they spend.

This information, obtained from the randomly selected panels of home Internet users, will be used by companies choosing sites for online ads.

Nielsen//NetRatings said it is ready to build an audience measurement panel in China, and expects to start providing its services by early next year.

China will become Nielsen//NetRatings' 29th market.

Its major markets include other countries in the Asia-Pacific region and also in Europe, Latin America, the Middle East and Africa.

(eastday.com 10/09/2001)

Tools: Save | Print | E-mail | Most Read
Comment
Pet Name
Anonymous
China Archives
Related >>
- Marketing Research Association Established
Most Viewed >>
- World's longest sea-spanning bridge to open
- Yao out for season with stress fracture in left foot
- 141 seriously polluting products blacklisted
- China starts excavation for world's first 3G nuclear plant
- 'The China Riddle'
- Irresponsible remarks on Hu Jia case opposed 
- China, US agree to step up constructive,cooperative relations
- 3 dead in south China school killing
- Factory fire kills 15, injures 3 in Shenzhen
- McDonald's turns to feng shui

Product Directory
China Search
Country Search
Hot Buys
主站蜘蛛池模板: 日本精品视频一区二区| 毛茸茸bbw亚洲人| 国产亚洲欧美日韩亚洲中文色| 2019中文字幕无线乱码| 在线观看黄的网站| 一区二区三区免费在线观看| 日本不卡一区二区三区最新| 国产成人免费一区二区三区| 一区视频在线播放| 日本a级作爱片金瓶双艳| 亚洲av永久青草无码精品| 欧美精品黑人粗大| 交换交换乱杂烩系列yy| 精品一区二区三区水蜜桃| 向日葵app看片视频| 爽爽影院在线看| 国产青青草视频| 中文字幕日韩欧美一区二区三区 | 99re热久久| 天天干天天操天天操| 久久精品视频6| 桃子视频在线观看高清免费视频| 亚洲最大成人网色| 欧美老少配xxxxx| 亚洲精品国偷自产在线| 狠狠操视频网站| 伊人久久影院大香线蕉| 精品国产免费一区二区三区| 哦哦哦用力视频在线观看| 色与欲影视天天看综合网| 国产一级片播放| 草莓视频污在线观看| 国产精品日本一区二区在线播放 | 1卡二卡三卡四卡精品| 国产色欲AV一区二区三区| 97av视频在线播放| 国产麻豆成91| 91caoprom| 国产精品爆乳在线播放第一人称 | 日本亚洲精品色婷婷在线影院| 国产精品免费看久久久|