9月13日，在北京首鋼園，參展者（中）在2025年服貿會文旅服務展館北京市文物局展臺體驗《看·見殷商》MR沉浸式觀展。AI換裝拍照、可穿戴設備、智能機器人……在2025年服貿會文旅服務等展館展區，各種前沿科技不僅豐富了人們的參展體驗，也給予觀眾更多互動機會，讓觀眾身臨其境感受科技賦能的文旅“新”體驗。[新華社記者 徐欽 攝]

Visitors watch the exhibition "This is the Shang" with MR devices at the Cultural & Tourism Services exhibition area of the 2025 China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 13, 2025. At the 2025 CIFTIS, a variety of cutting-edge technologies have enriched the exhibition, providing more interactive and immersing cultural and tourism experiences for visitors. (Xinhua/Xu Qin)