People visit the outdoor equipment exhibition area at the 2025 China Culture and Tourism Industries Expo in Wuhan, central China's Hubei Province, Sept. 12, 2025. The 2025 China Culture and Tourism Industries Expo, which opened Friday in Wuhan, central China's Hubei Province, has attracted more than 2,000 domestic exhibitors and 50 overseas travel agencies.

The expo features a 40,000-square-meter outdoor area with a cultural and tourism IP parade of floats. Its 60,000-square-meter indoor exhibition hall showcases new business models, scenarios, and products in the cultural and tourism sectors, including digital clusters, low-altitude tourism, and intangible cultural heritage creative products. (Xinhua/Wu Zhizun)