Stars light up China's summer cinemas as market seeks rebound

Actress Zhang Ziyi poses during a photocall for the film "She's got no name" at the 77th Cannes Film Festival in Cannes, southern France, on May 25, 2024. [Photo/Xinhua]

After a notable box office boost over the Duanwu Festival holiday -- powered by Tom Cruise's "Mission: Impossible - The Final Reckoning" -- and with a wave of high-profile films like star-studded "She's Got No Name" joining the schedule, China's summer movie season, running from June 1 to Aug. 31, is heating up alongside the weather.

With the Aug. 8 release of Guan Hu's "Dongji Island" announced on Wednesday, the three-month window -- seen by industry observers as China's most important movie period second only to the Spring Festival holiday -- now boasts a lineup of more than 70 domestic and foreign films, ranging from crime thrillers and historical features to animated fantasies and Hollywood imports.

But beneath the packed schedule lies an urgent question: which ones will be this year's runaway hits? It's more than a popularity contest. After a 44 percent drop in 2024's summer takings from the year prior, the Chinese film market is looking to the season for signs of resilience and perhaps revival. That rebound, if it comes, may hinge on whether one or several high-performing films can once again galvanize the public and drive momentum across the board.

Some in the industry see "She's Got No Name," set for release on June 21, as the season's first real momentum builder. "If 'Mission: Impossible - The Final Reckoning,' which opened on May 30, served as a soft launch," film critic and Shandong-based cinema manager Dong Wenxin told Xinhua, "then 'She's Got No Name,' packed with stars, may be the one to spark the summer's first real surge."

Directed by Peter Chan and starring Zhang Ziyi, Jackson Yee, Zhao Liying and Lei Jiayin, the highly anticipated noir-tinged thriller is based on a sensational 1945 murder in Shanghai. A sharp re-edit of the 150-minute Cannes version that drew polarized responses last year, the upcoming release runs 96 minutes, now promoted as the first installment of a two-part series. Anticipation remains high: Chan spent eight years on the script, rebuilt historic Shanghai alleyways for the shoot, and framed the story through the lens of gendered violence.

Dong sees the next major box office surge arriving in late July, driven by the release of period comedy "The Lychee Road" on July 25 and historical feature "731," currently titled "731 Biochemical Revelations" in English, on July 31. In an interview with Xinhua, Rao Shuguang, president of the China Film Critics Association, also expressed particular interest in the two titles, as well as "Dongji Island."

The Zhao Linshan directed "731," which stars Jiang Wu and Wang Zhiwen, revisits the horrific World War II-era human experiments conducted by Japan's Unit 731, documenting a painful chapter of history while portraying the Chinese people's heroic resistance. Leading all summer titles in advance interest with over 600,000 "want to see" clicks on film platform Maoyan, the film could emerge as a cultural flashpoint for both its emotionally charged subject and patriotic undertones.

Also grounded in history, "Dongji Island," starring Zhu Yilong, recounts the true story of Chinese fishermen rescuing over 300 British prisoners of war in October 1942, after the Japanese transport ship "Lisbon Maru" was torpedoed and left to sink, despite being secretly packed with more than 1,800 prisoners. The same events were previously explored in Fang Li's critically acclaimed 2024 documentary, "The Sinking of the Lisbon Maru."

Comedy remains a genre with mass appeal. Based on a popular novel by Ma Boyong, "The Lychee Road" is directed by comedian Da Peng, who also stars in the lead role. The film follows a Tang Dynasty (618-907) official tasked with the near-impossible mission of transporting fresh lychees -- typically perishable within days -- on a grueling 2,500-km journey from Lingnan in southern China to the capital, Chang'an. His desperate ingenuity in overcoming the logistical challenge becomes a sharp satire of bureaucratic absurdity.

Rao said the film's source material already boasts a strong fan base, and its TV drama adaptation has helped warm up audiences ahead of the theatrical release. "Comedy films are almost a necessity during summer," he added, noting the film's box office potential.

Also among the anticipated local releases are the mystery drama "Malice," written and supervised by Chen Sicheng, known for his commercial instincts and previous hits in the suspense genre; an animated fantasy from Light Chaser Animation adapted from the Qing Dynasty short story collection "Strange Tales from a Chinese Studio;" "The Stage," a big-screen adaptation of the comedy of the same name by comedian Chen Peisi; and the animated drama "Nobody," which adapts an episode from the acclaimed "Yao-Chinese Folktales" animation series.

Hollywood titles, despite their waning allure in China, remain an essential piece of the competitive puzzle this summer. "Jurassic World Rebirth" (July 2) brings back dinosaurs and picks up the story after the events of 2022's "Jurassic World: Dominion." The franchise's popularity in China, where each of the three previous entries surpassed 1 billion yuan (139 million U.S. dollars) in box office takings, makes it one of the few American titles with breakout potential.

Other high-profile imports include "How to Train Your Dragon" (June 13), "F1 The Movie" starring Brad Pitt (June 27), and James Gunn's "Superman" (July 11).

Voicing "cautious optimism" over the summer box office, Rao said the Chinese film market is undergoing structural changes, and that only films with truly "hardcore" cinematic elements, the kind that can only be fully appreciated in a theater for their uniquely immersive audiovisual power as a modern technological art form, can effectively draw large audiences.

From 2017 to 2019, China's summer box office each surpassed 16 billion yuan, with 2023 setting an all-time seasonal high of 20.62 billion yuan. But 2024 saw a steep drop to 11.64 billion yuan.

"Based on the current slate, this summer is unlikely to reach the heights of 2023 or the pre-pandemic years," noted industry blog Yingshi Fengxiangbiao. "Still, if a breakout hit surpassing 3 billion yuan emerges, the season could yet outpace last year."