Hong Kong Disneyland recorded double-digit growth in attendance
in the fiscal quarter ending late December, contributing part of
the Walt Disney Company's quarterly earnings, the theme park's
executive vice president and managing director said Thursday.
Inaugurating a traditional Chinese dragon dance featuring Disney
classic Mickey Mouse in celebration of the beginning of the Lunar
New Year, Bill Ernest said visitor flow had been steady throughout
the quarter with prolonged festival celebrations such as Halloween
and Christmas.
Ernest declined to disclose expected attendance to Hong Kong
Disneyland but said he expected more visitors in the coming several
days as it was only the first day of the Chinese New Year.
"Kung Hei Fat Choy!" he said, citing a local Chinese phrase for
best wishes. "The Year of the Mouse is a very special time for Hong
Kong Disneyland and Mickey Mouse and we have kicked off the
festivities with a specially created dragon procession."
The Chinese New Year 2008, or the Lunar New Year, was the year
of Mouse,and its first day fell on Feb. 7, 2008 of the solar
calendar.
Ernest was dressed in the modernized version of a traditional
Chinese short robe dotted with full circles and Mickey Mouse images
that had been adapted to resemble the Chinese character Fu, or
blessings.
There were relatively long queues on Thursday at Hong Kong
Disneyland, the smallest one of the world's several Disneyland
theme parks.
The theme park, a joint venture between the Hong Kong Special
Administrative Region Government and the U.S. Walt Disney group,
had recorded attendance figures that were lower than expected in
the first two years since it was officially opened in September
2005.
Officials at the Hong Kong Disneyland had said that it was not
putting attendance figures above everything else and that the theme
park was expecting help from further expansions to attract
visitors.
Meanwhile the park also stepped up marketing by offering special
events such as prolonged festivities around Halloween and
Christmas.
It had designed month-long Lunar New Year special offerings
running from Jan. 22 through Feb. 24, with seven special days in a
row starting from the first day of the Chinese New Year, or Feb.
7.
Many visitors from China's mainland said they liked the style of
the Hong Kong Disneyland that mixed eastern and western
cultures.
Ernest said Hong Kong Disneyland would add the major feature of
"It's a small world" in addition to at least four other
projects.
With growth in attendance for the quarter ending Dec. 29, the
park contributed part of the sound quarterly corporate earnings
announced by the United States-based Walt Disney Company on
Tuesday, he said.
The Disney group said its earnings per share for the fiscal
quarter ended December 29 had increased 29 percent year on year,
with improved performance at Hong Kong Disneyland reflecting
increased attendance.
(Xinhua News Agency February 8, 2008)