About 2,000 advertisements adjudged to be sexually suggestive
have been dropped from television and radio broadcast across China
over the past two weeks, the State Administration of Radio, Film
and Television (SARFT) said on Wednesday.
The SARFT issued a circular on Sept. 25 banning radio and TV
commercials and programs involving drugs, sex-related health
supplements, drugs for sexually transmitted diseases, sex toys, as
well as "vulgar" ads for breast enhancement and female underwear,
its latest move to clean up radio and television.
"Radio and TV stations across the country have examined their
broadcasting lists and the month-long efforts have taken effect,"
the SARFT said in a press release.
The "no sex" campaign was triggered by sexually suggestive
programs produced by two radio stations in southwest China's
Sichuan Province which were banned early last month.
After that, 15 programs of seven radio stations were banned and
producers were punished, the statement said.
"The SARFT has always called on all media to hold onto their
sense of responsibility but some of them surrendered to audience
ratings and profits and caused a vile impact," the statement
said.
(Xinhua News Agency October 11, 2007)