The Chinese International Channel of China Central Television
(CCTV) has just undergone a transformation since the beginning of
the new year, aiming to better cater to different groups of global
audience.
CCTV-4, a state-run international channel broadcast in mandarin,
China's official language, since 1992, began to be aired in three
editions -- Asian, European and American -- since Jan, 1, a CCTV
spokesman said.
"The transformation is aimed at providing programs in line with
the audience's daily schedule and viewing habits, and nearly 13
percent Asian edition programs are about Taiwan," he said, adding
more Olympic programs are injected in the three editions.
Meanwhile, the European edition focuses on cultural and service
programs, introducing Chinese history and the country's reform and
opening-up, while the American edition features more art and
entertainment programs, he said.
(Xinhua News Agency January 3, 2007)